Get Started with Small Business Social Media Marketing


Image Credit: Juan Iraola

It’s Momprenuer Monday!  Are you looking to get started with small business social media marketing, you have a range of choices and channels at your disposal.   Try not to spread yourself too thin. Instead,  select one or two to focus on from among the best social media channels such as, Twitter, Facebook, Pinterest, YouTube, LinkedIn, Instagram and Google Plus. These rank among the most highly utilized social media platforms. In the next few weeks, we’ll take an in depth look into each one of these. For now, here’s an overview:

  1. Twitter: Have something to say?  Say it in 140 characters or less With Twitter. With Twitter you can be assured that your message can spread quickly to influencers and you can connect with people who are so busy that they prefer quick bites  information. Twitter is well-known for its immediacy and its mobility.  With Twitter you can get everything you need from videos on how to get started to advanced professional strategies and links to additional information. In addition,  people from all over the world can share their thoughts and experiences with others, without spending any money. Devoted users of Twitter’s services or Tweeters as they are called, are challenged to express their opinions through concise  140 character “tweets”. These tweets are categorized using #hashtags. Twitter is also used to stay connected with family members or friends, or even access breaking news updates.
  2. Facebook: Need word of mouth? Use Facebook! Facebook is ideal for businesses due to the word of mouth effect. You can start by connecting with your family and friends, and spread the word to customers and prospects. You can create your fan page or your very own group page. Facebook’s privacy setting allows you to customize according to your desires. Fan pages, groups, and events are becoming more popular. As a result you can use Fan pages and groups for promotional activities. Facebook’s new features like group chatting, notification and file sharing helps members of the group to stay connected, and updated on your business offerings.
  3. Google+: Want word of mouth + a lot of other features? Perhaps you’d like to be in the front of a social media trend instead of playing catch up? Google + is very similar to Facebook, but adds additional functionality such as circles, hangouts, communities and more.  Its goal is to be all things to all people. Google Plus redesigned interface allows for the exploration of content and access to the main features of the social network. If you’re looking to get in front of a social media trend, this is probably the platform you should take a gander at.
  4. Pinterest:  Got products? Show them off with photos. Pinterest provides you with group boards where you post and categorize pictures that you like or that are relevant to your brand. It allows you to grow a network and  connect with people who share similar interests. Pinterest is visually driven; it makes content sharing on the web easy and visually appealing.
  5. Instagram: Got pictures?  Instagram is similar to Pinterest in that the platform convey information through pictures instead to text. With Instagram you can take a picture, apply a filter, and share it with other social media platforms.
  6. YouTube: Videos are in! Want potential customers to watch your clever and entertaining ads? Get on YouTube! YouTube is owned by Google and videos are a must have for many businesses. Videos can drive a lot of traffic, and often show up on the first page of search results. Videos often they are frequently embedded by bloggers and shared to their followers.  Talk about word of mouth!  Unlike other forms of advertising, YouTube videos are can be made relatively cheap, and there is no charge to upload them to the site. YouTube marketing takes your website global and you’ll have viewership all over the world. When you connect to your customer’s emotions, the videos are often shared by viewers with their friends and family members.  Here’s one of our VideoScribe whiteboard animation videos that was shared with over 8,000 viewers for mother’s day.
  7. LinkedIn: Looking for new clients or even a new job? LinkedIn provides power, credibility and professional networking opportunities. The referrals gained through a professional network are more qualified and help in building a referral base with greater efficiency. If you are in the consulting business, you should consider creating a  LinkedIn site and getting recommendations. This will help potential customers feel more comfortable with your offerings.

We’ll spend some time investigating each of these social media platforms in greater detail over the next few weeks. For now, take some time to familiarize yourself with each of them and get started with small business social media marketing. If you’re not stalking me on Facebook come visit me here.

Please note: I reserve the right to delete comments that are offensive or off-topic.

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