9 Easy Steps to Move Towards Mobile Marketing for Small Business

You need to make a move towards mobile marketing for your small business. Mobile marketing for small businessThere is a significant trend towards increasing use of mobile platforms and if you don’t get onboard with mobile marketing now, you stand to lose a good share of your customers. According to Forbes, more than 50 percent of Americans have smart phones. For younger Americans ages 18-34, that percentage skyrockets to 80%. That means that your customers are mobile. So why aren’t you?

What is Mobile Marketing

According to Wikipedia, mobile marketing is the “distribution of any kind of promotional or advertising messages to customer through wireless networks”. A more specific definition is the following: “using interactive wireless media to provide customers with time and location sensitive, personalized information that promotes goods, services and ideas, thereby generating value for all stakeholders”.

So basically, mobile marketing is simply meeting customers where they are, and being in front of them when they’re ready to buy.

How to Get Started with Mobile Marketing

Getting started with mobile marketing is easy. It starts with mobilization. Here are 9 steps that you can take to move towards mobile marketing for your small business:

  • Mobilize-Mobilize your website. In geeky terms, that mean to make your website “Responsive”. If you do all of your website creation, you can take advantage of the existing responsive templates for your blog or website. There are many templates that do this for your automatically, but it’s up to you to make sure you use the right one.  Otherwise, pick up the phone and call your web developer today, and get him or her on the ball with making your site responsive. I’d be a little pissed if was paying someone to manage my website and it wasn’t responsive. Come on web developers – it’s not that hard! Service is key!
  • Research-Check out your competitors. Learn what they’re doing and create a plan that’s unique to your business.
  • Claim Your Business-Claim your business on location-based applications.
  • Rewards-Reward customers for checking in at your business location. This helps get the word out to their friends that they frequent your location.
  • New Customers-Give new customers an incentive to try your product or service.
  • Variety-Change your promotions often.
  • Target-Target customers or prospects who are checking in a different business that is located in close proximity to yours.
  • Try it-Run a mobile ad campaign. Then track and test your results.
  • Use Social Media-You’ll never get good a social media unless you take the plunge to learn and use it yourself.  Don’t overwhelm yourself by trying to learn every platform. Start off with the one that interests you or appears to be a good fit for your business. It’s actually quite fun!

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Get Started with the Vine by Twitter

The Vine by Twitter has finally been released for the Android,vine-twitter which should cause usage soar through the use. Why not get in front of this social media platform?  Get started with the Vine by Twitter today before your competition leaves you in the dust.

Recently I wrote a thought leadership post for Infusionsoft’s Big Ideas Blog: Grow Your Business with the Vine.  I highlight 3 key strategies that small businesses can use to get started with the Vine. They are:

  • Share helpful tips
  • Humanize your brand
  • Give fans a preview of a new product

There are many great uses for the Vine and I’ll highlight some more in a future post.  For now, take a peek at the Big Ideas Blog. Don’t get left behind, stay ahead of your competition and get started with the Vine today!

Get Started with Small Business Social Media Marketing


Image Credit: Juan Iraola

It’s Momprenuer Monday!  Are you looking to get started with small business social media marketing, you have a range of choices and channels at your disposal.   Try not to spread yourself too thin. Instead,  select one or two to focus on from among the best social media channels such as, Twitter, Facebook, Pinterest, YouTube, LinkedIn, Instagram and Google Plus. These rank among the most highly utilized social media platforms. In the next few weeks, we’ll take an in depth look into each one of these. For now, here’s an overview:

  1. Twitter: Have something to say?  Say it in 140 characters or less With Twitter. With Twitter you can be assured that your message can spread quickly to influencers and you can connect with people who are so busy that they prefer quick bites  information. Twitter is well-known for its immediacy and its mobility.  With Twitter you can get everything you need from videos on how to get started to advanced professional strategies and links to additional information. In addition,  people from all over the world can share their thoughts and experiences with others, without spending any money. Devoted users of Twitter’s services or Tweeters as they are called, are challenged to express their opinions through concise  140 character “tweets”. These tweets are categorized using #hashtags. Twitter is also used to stay connected with family members or friends, or even access breaking news updates.
  2. Facebook: Need word of mouth? Use Facebook! Facebook is ideal for businesses due to the word of mouth effect. You can start by connecting with your family and friends, and spread the word to customers and prospects. You can create your fan page or your very own group page. Facebook’s privacy setting allows you to customize according to your desires. Fan pages, groups, and events are becoming more popular. As a result you can use Fan pages and groups for promotional activities. Facebook’s new features like group chatting, notification and file sharing helps members of the group to stay connected, and updated on your business offerings.
  3. Google+: Want word of mouth + a lot of other features? Perhaps you’d like to be in the front of a social media trend instead of playing catch up? Google + is very similar to Facebook, but adds additional functionality such as circles, hangouts, communities and more.  Its goal is to be all things to all people. Google Plus redesigned interface allows for the exploration of content and access to the main features of the social network. If you’re looking to get in front of a social media trend, this is probably the platform you should take a gander at.
  4. Pinterest:  Got products? Show them off with photos. Pinterest provides you with group boards where you post and categorize pictures that you like or that are relevant to your brand. It allows you to grow a network and  connect with people who share similar interests. Pinterest is visually driven; it makes content sharing on the web easy and visually appealing.
  5. Instagram: Got pictures?  Instagram is similar to Pinterest in that the platform convey information through pictures instead to text. With Instagram you can take a picture, apply a filter, and share it with other social media platforms.
  6. YouTube: Videos are in! Want potential customers to watch your clever and entertaining ads? Get on YouTube! YouTube is owned by Google and videos are a must have for many businesses. Videos can drive a lot of traffic, and often show up on the first page of search results. Videos often they are frequently embedded by bloggers and shared to their followers.  Talk about word of mouth!  Unlike other forms of advertising, YouTube videos are can be made relatively cheap, and there is no charge to upload them to the site. YouTube marketing takes your website global and you’ll have viewership all over the world. When you connect to your customer’s emotions, the videos are often shared by viewers with their friends and family members.  Here’s one of our VideoScribe whiteboard animation videos that was shared with over 8,000 viewers for mother’s day.
  7. LinkedIn: Looking for new clients or even a new job? LinkedIn provides power, credibility and professional networking opportunities. The referrals gained through a professional network are more qualified and help in building a referral base with greater efficiency. If you are in the consulting business, you should consider creating a  LinkedIn site and getting recommendations. This will help potential customers feel more comfortable with your offerings.

We’ll spend some time investigating each of these social media platforms in greater detail over the next few weeks. For now, take some time to familiarize yourself with each of them and get started with small business social media marketing. If you’re not stalking me on Facebook come visit me here.